Your quota doesn't care how many hours you spent on admin. AI gives those hours back.

Sales has always been about relationships, but the admin work keeps getting in the way. Prospect research, proposal writing, follow-up emails, CRM updates, and presentation decks eat up the hours you should be spending on calls and meetings.

AI can research a prospect before your first call, draft a personalized pitch in seconds, and build a proposal deck while you're still in the meeting. This course shows you exactly how to put these tools to work across your entire sales process, from prospecting to close.

6 hrs
Saved per week on outreach and CRM
60 sec
To write a personalized cold email
20+
Sales-specific prompt templates

What You'll Learn

Write personalized outreach messages that actually get replies
Research and qualify prospects in minutes instead of hours
Build polished sales proposals and presentations with AI
Automate follow-up sequences so no lead falls through the cracks
Analyze your pipeline data to spot the deals most likely to close
Identify upsell and cross-sell opportunities hidden in your CRM

Course Curriculum

4 units + 2 optional add-ons · ~25 hours · Certificate included

Foundation

Getting Started with AI in Sales

  • Understand how AI is transforming the sales profession right now
  • Set up the essential AI tools you need in under 30 minutes
  • Write prompts that produce usable sales content on the first try
  • Avoid the most common mistakes salespeople make with AI
Core Skill

AI for Prospecting and Lead Generation

  • Find high-quality leads faster using AI-powered research
  • Research and qualify prospects in minutes instead of hours
  • Automate personalized outreach at scale without sounding robotic
  • Discover untapped markets and segments your competitors are missing
Productivity

AI for Sales Presentations and Pitches

  • Create compelling sales decks in a fraction of the usual time
  • Write persuasive proposals tailored to each prospect's needs
  • Personalize pitches for different buyer segments automatically
  • Handle objections with AI-prepared responses and data points
Advanced

AI for Sales Performance and Follow-Up

  • Automate follow-up sequences that keep deals moving forward
  • Track pipeline health and prioritize your highest-value deals
  • Analyze sales data to find patterns that improve your close rate
  • Identify upsell and cross-sell opportunities from existing accounts
Optional Add-On

2 Add-On Units

Take your skills further with these optional add-on units, available to add during checkout.

Add-On

Master the Art of Prompting

Advanced prompting techniques: chain-of-thought, role-based prompts, few-shot examples, and strategies for getting consistent, high-quality output every time.

Add-On

Everyday AI in Action

Real-world workflows and case studies showing how professionals use AI daily. Includes copy-and-paste prompt templates for the 20 most common tasks.

What Students Say

Tom H.
Account Executive, Chicago
★★★★★
"I was sending 50 cold emails a day and getting maybe two replies. After this course, I personalize every message with AI and my reply rate tripled. My pipeline has never been healthier."
Nina P.
Sales Manager, Phoenix
★★★★★
"The proposal writing module saved my team hours every week. We went from spending half a day on each proposal to having a polished draft ready in under an hour. Management noticed the difference immediately."
Derek W.
BDR, New York
★★★★★
"I used to dread prospect research. Now I have a full briefing on any company in five minutes flat. The course paid for itself with my first closed deal after finishing it."
"Sales teams using AI for prospecting and outreach report closing deals 30% faster than those relying on manual workflows."
Over 50% of sales activities are now being automated or AI-assisted across high-performing organizations.

How AI Changes Sales Work

Before AI
  • Cold outreach with low reply rates
  • Hours lost researching prospects manually
  • Long, manual proposal writing
  • Inconsistent sales presentations
  • Follow-ups slipping through the cracks
After This Course
  • Personalized messages that get responses
  • Instant insights into buyer interests and needs
  • Polished proposals created in minutes
  • Professional, tailored decks every time
  • Automated follow-ups that keep deals moving

Frequently Asked Questions

Do I need any AI experience to take this course?

None at all. Unit 1 starts from scratch, walks you through setting up your AI tools, and has you writing effective prompts within the first hour. The course is designed for salespeople who have never used AI before.

Which AI tools will I use?

The course teaches techniques that work across ChatGPT, Claude, Gemini, and other major AI tools. A free account on any of these platforms is all you need. No paid subscriptions required.

Will this work for my industry or sales cycle?

Yes. The techniques apply across B2B, B2C, SaaS, real estate, financial services, and more. Whether your sales cycle is one call or six months, the frameworks adapt to your workflow.

How long will it take me to finish?

Most students complete the course in two to four weeks, studying a few hours per week. The course is fully self-paced with no deadlines, and you keep lifetime access to all materials.

What if the course is not right for me?

Every course is covered by a 30-day money-back guarantee. If you are not satisfied for any reason, email us and we will refund your payment within one business day. No questions asked.

Will I get a certificate?

Yes. After completing the course, you take a short online exam. Pass it and you receive a Certificate of Completion from the Workplace AI Institute that you can share with employers or add to LinkedIn.

Earn Your Certificate

Next, you'll take a quick & easy online exam to earn your Certificate of Completion from the Workplace AI Institute.

  • Take the exam online, at your own pace
  • 99% pass rate with course preparation
  • Share your certificate on LinkedIn
  • Retake the exam if needed, at no cost

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